What was my biggest VMP fail of 2023?
An inside look at a messy year + something for you and 10 friends ;)
Over the last few years, my ambition for business dwindled. In some good ways, like putting into practice what I learned writing Led, Not Driven, and in some not so good ways, like feeling sick or fatigued half the time.
In the spring of 2023, I went to my favorite local hotel to get 2 days of work time. I was tired of sitting back and not hitting sales goals. I was tired of coasting. So I planned a work sprint to help me figure it out.
I had tried a “workcation” in a previous busy season and it worked like a charm. I bring a couple of frozen soups, snacks, and comfy lounge clothes and grind out focused work for two days straight. The singular focus is electric, especially on those things that I feel are hard to dive into when I only have a few hours to work.
This time, I wanted to get a handle on the two positions we were hiring for and what was next for Val Marie Paper. And there was one goal on my list calling my name:
Hit a million dollars in sales for the year.
That one goal had a chokehold on the decisions that followed last year and these are my Val Marie Paper confessions. These are things that followed that I’m just now able to look at and recognize what happened.
Shall we dive in?